Client Overview
- Client: YorkTest
- Industry: Health & Wellness
- Duration of Campaign: 12 Months
- Services Provided: Link Building, Content Strategy, SEO Optimization
Introduction
YorkTest, a leading provider of home-to-laboratory tests in the U.K., partnered with Page One Power to improve its organic visibility in the U.S. market. The goal was to rank for the keyword “food sensitivity test” and drive traffic to their U.S.-based page. Over 12 months, the campaign resulted in significant improvements in keyword rankings, organic traffic, and overall visibility.
The Challenge
- Limited Organic Visibility: Their U.S. food sensitivity test page lacked sufficient backlinks and rankings for key search terms.
- Competitive Market: The health and wellness industry is highly competitive.
- Difficulty Building Backlinks for Target Pages: Bottom-of-the-funnel pages had fewer opportunities for acquiring quality backlinks.
The Strategy
1. Focused Target Pages
Increased traffic to the /us/ subfolder and U.S.-based blog pages.
2. Leveraging Existing Link Opportunities
Optimized internal linking within existing blog content to strengthen key pages.
3. Content Creation
Developed keyword-focused and linkable articles to attract backlinks and build authority.
4. Improving Linkability
Created five linkable articles and one long-form guide to serve as resource pages.
5. Keyword Optimization
Focused on non-branded keywords and used internal links to improve rankings.
6. Strategic Link Acquisition
Acquired 74 high-quality backlinks over the campaign period.
The Services Provided
- Link Building: 74 relevant and authoritative backlinks were acquired, boosting domain authority and keyword rankings.
- Content Creation: Three linkable articles and one long-form guide were developed to attract backlinks and improve keyword rankings.
The Results
- 270% Increase in Organic Traffic: Significant growth in organic traffic to the /us/ subfolder.
- Keyword Ranking Improvement: “Food sensitivity test” moved from position 19 to 10, and related keywords saw similar improvements.
- High-Volume Keywords Captured: New keywords boosted visibility in SERPs.
- Increased Domain Authority: 74 backlinks led to improved domain authority and rankings.
Key Takeaways
- Strategic Content & Link Building: A combined approach of creating quality content and acquiring relevant backlinks led to success.
- Internal Linking Drives Results: Optimizing content and linking strategically helped improve rankings.
- Quality Backlinks Boost Authority: Securing authoritative links helped YorkTest achieve higher visibility and rankings.
“Partnering with Page One Power transformed our organic search performance. Their strategic approach to content and link building helped us achieve significant gains in keyword rankings and domain traffic. We are extremely satisfied with the results.”