Client Overview
- Client: B2B Project Management Training Provider
- Industry: Project Management Training
- Founded: 2009
- Target Audience: Corporations across the UK and internationally
Challenge
The primary goal was to improve rankings for two main keyword groups, driving traffic to key pages. The client faced strong competition from larger brands with stronger backlink profiles and better web content. A tailored SEO strategy was required to compete effectively.
Initial Situation
- Traffic was under 10,000 visitors per month.
- Only 6 keywords ranked in Google’s Top 10, with none at position #1.
- The backlink profile had fewer than 6,000 backlinks from 269 domains.
SEO Strategy & Implementation
Step 1: Technical SEO Site Audit
A comprehensive audit revealed 404 errors, duplicate meta descriptions, and slow page speeds. Mobile-friendliness and page load optimization were prioritized.
Step 2: SEO Page Audit
Keyword analysis uncovered under-utilized terms and missing semantically related keywords. TF-IDF analysis was used to improve content relevance.
Step 3: Ranking Baseline
Tracked rankings for 100–150 keywords using Rank Tracker, covering desktop and mobile rankings for Google.com and Google.co.uk.
Step 4: Backlink Analysis & Building
Evaluated existing backlinks, identified high-authority opportunities, and built strategic relationships to secure relevant backlinks.
Link-Building Strategy
- Case Studies: Featuring clients in case studies to earn backlinks.
- Guest Blogging: Collaborated with industry leaders for high-value guest posts.
- Personalized Outreach: Built genuine relationships through targeted email and phone outreach.
Results
- 320% increase in organic traffic: Grew from under 10,000 to over 30,000 visitors per month.
- Keyword Rankings: Increased from 6 to 64 in the Top 10, with 10 keywords reaching #1.
- Backlink Growth: Backlinks increased from 5,801 to 16,797, with referring domains growing from 269 to 765.
- Sales & Leads: Increased proportionally to traffic, leading to higher revenue.
Key Takeaways
- Data-driven SEO decisions and continuous optimization drive long-term success.
- Industry-specific strategies help businesses compete against larger brands.
- High-quality backlinks and outreach significantly improve rankings.
- SEO tools streamline processes, but content and link-building remain the foundation of success.
“The strategic SEO efforts helped us outrank much larger competitors. The focus on backlinks and on-page optimization transformed our online visibility and led to consistent lead growth.”