How an AI-Powered Real Estate Site Grew Traffic by 10,737% in 3 Months

Company Overview

• Company Name: Driva
• Industry: FinTech (Financial Technology)
• Founders: William Brown & Scott Montarello
• Service: Online platform offering pre-approval and personalized interest rates from over 30 lenders in Australia.

Goals

• Short-term: Increase website discoverability for both branded and non-branded keywords.
• Long-term: Make organic search the primary customer acquisition channel, reducing reliance on paid advertising.

Steps to Achieve the Goals

Baseline Study

Conducted baseline research on rankings for major cities and nationwide. Used SE Ranking to track keyword performance and set up rankings for multiple locations.

Competitive Research

Used SE Ranking’s Competitive Research tool to identify competitors’ strategies and discover new optimization opportunities. Focused on competitor metrics like domain trust, traffic, and keyword rankings.

Google Ads Optimization

Ran Google Ads alongside SEO efforts, optimizing ads based on insights from competitors’ campaigns using SE Ranking’s Paid Traffic Research tool. Focused on high-performing keywords relevant to their business.

Keyword Research

Conducted extensive keyword research with SE Ranking’s Keyword Research tool to balance search volume and ranking difficulty. Used the Topic Cluster Methodology to organize content into pillar and cluster pages targeting both long-tail and competitive keywords.

On-Page Optimization

Published detailed blog posts optimized for target keywords. Re-optimized existing content, such as their “Quick Guide on the Most Tax Effective Way to Buy a Car” blog post, leading to a significant increase in clicks and impressions.

Backlink Strategy

Leveraged SE Ranking’s Backlink Checker to analyze competitor backlinks and build their own backlink profile. Focused on improving domain authority and ranking potential through strategic link-building.

Results

• Keyword Growth: From 159 to 2,793 keywords ranked in Google’s Top 100.
• Non-Branded Organic Search Impressions: Increased by 2000%.
• Click Growth: 800% increase in clicks for targeted keywords.
• Overall Organic Traffic: Grew from 3.72K to 10.4K.
• Impressions: Increased from 83.6K to 1.11M.

Takeaways

• SEO Strategy: The combination of keyword research, content optimization, and backlink building helped Driva significantly improve its organic search traffic.
• SE Ranking Tools: By utilizing tools like Competitive Research, Keyword Research, Rank Tracker, and Backlink Checker, Driva successfully executed their strategy and saw impressive growth in SEO performance.
• With a focused approach, Driva was able to dominate the search rankings within months, proving that SEO is a valuable long-term strategy for reducing reliance on paid ads.