Client Overview
- Client: Domotz
- Industry: SaaS (Network Monitoring & Management)
- Duration of Campaign: 12 Months
- Services Provided: Link Building, Content Strategy, SEO Optimization
Introduction
Domotz, a leading provider of cloud-based network monitoring software, wanted to increase its organic traffic and improve visibility for non-branded target keywords related to ânetwork monitoringâ and ânetwork management.â With a strong reliance on paid search, Domotz aimed to expand its reach through organic search to drive sustainable traffic growth.
The Challenge
- Heavy Dependence on Paid Search: 65-70% of their traffic came from branded searches.
- Limited Organic Visibility: Non-branded keywords were not ranking competitively.
- Competitive SaaS Market: Network monitoring is a highly competitive industry dominated by well-established players.
- Difficulty in Acquiring Links to Product Pages: Bottom-of-the-funnel pages lacked linkability, making it harder to attract high-quality backlinks.
The Strategy
1. Focused Target Pages
Increased traffic to Domotzâs homepage and network monitoring page.
2. Leveraging Existing Link Opportunities
Identified and optimized internal linking within Domotzâs existing blog content to strengthen key pages.
3. Content Creation
Developed a mix of keyword-focused and linkable articles to attract high-authority backlinks.
4. Improving Linkability
Created five high-value linkable articles and one long-form guide to serve as authoritative resources.
5. Keyword Optimization
Focused on non-branded keywords and internally linked optimized content to key pages to improve rankings.
6. Strategic Link Acquisition
Built 48 high-quality backlinks with an average Domain Authority (DA) of 53.
The Services Provided
- Link Building: Acquired 48 relevant backlinks over 12 months, improving domain authority and rankings.
- Content Creation: Developed keyword-focused and linkable articles, with 13.8% of Domotzâs campaign keywords ranking in the top 10.
The Results
- 78% Increase in Total Ranking Keywords: Keywords grew from 3,200 to 5,700.
- 18% Increase in Domain Traffic: Traffic rose significantly after the campaign.
- 23% Increase in Impressions YoY: Improved visibility across search engines.
- 14% of Keywords Rank in the Top 10: Campaign content delivered strong performance in SERPs.
Key Takeaways
- Strategic Content and Link Building: A mix of keyword-focused and linkable content helped Domotz gain traction in organic search.
- Internal Linking Plays a Vital Role: Optimizing existing content and linking strategically improved ranking positions.
- High-Quality Backlinks Boost Authority: Securing authoritative links increased Domotzâs domain credibility and keyword rankings.
âPartnering with Page One Power transformed our organic search performance. Their strategic approach to content and link building helped us achieve significant gains in keyword rankings and domain traffic. We are extremely satisfied with the results.â