Client Overview
- Client: Crew Supply
- Industry: Barware eCommerce
- Services Provided: SEO, Content Strategy, Digital PR
- Tools Used: SE Ranking, Competitive Research, Backlink Checker, On-Page SEO Checker
Introduction
Crew Supply, a barware eCommerce site specializing in innovative and easy-to-clean barware, partnered with Boulder SEO Marketing (BSM) to improve its organic search visibility. Competing against massive online marketplaces like Walmart and Amazon, Crew Supply aimed to achieve top rankings for competitive keywords like “pour spouts.” With the help of SE Ranking’s comprehensive tools, Crew Supply was able to outrank these industry giants and see a significant boost in organic traffic.
The Challenges
- Outrank major retailers like Walmart and Amazon.
- Increase organic traffic to the website.
- Target professionals like mixologists and baristas who value quality and performance.
The Strategy
1. Identify Low-Hanging Fruit
BSM identified the most promising target page using SE Ranking’s Competitive Research Tool. They chose “pour spouts” as the ideal keyword, focusing on pages that could quickly climb to the top with improvements.
2. Evaluate Competitor Pages
BSM ran an on-page SEO analysis of Crew Supply’s existing content, identifying gaps using SE Ranking’s Competitor Analysis Tool. They provided actionable insights to improve content and backlinks.
3. Create High-Quality Content
BSM revamped the blog post about pour spouts by adding optimized content, images, infographics, FAQs, and internal linking, making it the most valuable resource on the topic.
4. Deploy a PR Strategy
BSM launched a digital PR campaign, publishing press releases and promoting the page on social media to generate backlinks and boost visibility.
The Results
- Top ranking for “pour spouts” within a few months, outranking Walmart and Amazon.
- Increased organic traffic and improved visibility across search rankings.
Takeaways
- SEO Strategy: Keyword research, content optimization, and backlink building helped Crew Supply dominate the rankings.
- SE Ranking Tools: Competitor Analysis, Keyword Research, Rank Tracker, and Backlink Checker were critical in achieving success.
- Through a focused approach, Crew Supply proved that a hyper-targeted SEO strategy can effectively compete with industry giants.
“BSM’s tailored SEO approach, combined with SE Ranking’s powerful tools, helped us outperform major retailers in our niche. Their expertise and strategic insights have made a huge difference in our organic search performance.”